


SOURCING FOR BETTER
We are championing regenerative agriculture to enhance livelihoods and positively impact our planet.
Wij pleiten voor regeneratieve landbouw om het levensonderhoud van koffieboeren te verbeteren en een positieve impact te hebben op onze planeet
Bij JDE Peet's hebben we een passie voor koffie en thee: het is wie we zijn en alles wat we doen.
Ons Common Grounds-programma belichaamt onze ambitie en overtuiging om een positieve impact te hebben op mensen, onze planeet en de toekomst van koffie en thee. Het succes en de veerkracht van ons bedrijf hangt af van ons vermogen om positieve sociale en ecologische oplossingen te realiseren in onze toeleveringsketen.

TOWARDS PLANET POSITIVE
We are striving towards a planet-positive supply chain through innovation and collaboration on sustainable solutions.
To minimise our environmental footprint, we are prioritising our effort and investment in areas where we have the biggest impact so we can deliver lasting change. We are taking an end-to-end sustainability approach, working with our partners along the supply chain, in our efforts to reduce emissions and waste as we strive towards a planet-positive future.

PUTTING PEOPLE FIRST
We are engaging colleagues and communities through the joy of coffee and tea to support wellbeing and promote equal opportunity.
Our employees are the driving force behind our success in fulfilling our purpose as an organisation. They enable us to unleash the possibilities of coffee & tea to create a better future. As we touch the lives of millions of people across the globe, this is how so we can have a positive impact on people as well as the planet.

Douwe Egberts is committed to making the coffee market more sustainable across the world. This is much needed, as the environmental and social challenges are huge. Natural resources are becoming scarcer and scarcer and climate change is a serious problem.

In recent years more farmers decided to step out of the coffee sector while worldwide demand for these products is on the rise. Partly because of this Douwe Egberts has been moving heaven and earth to make the coffee market more sustainable.

What exactly does a sustainable coffee sector look like? At the moment we can only guess, but we do have some ideas. First of all, nature and the climate will be protected while growing and processing these products. Also, we seek to have a value chain in which all are capable of building a good existence. And thirdly, coffee is considered to be a binding 'tool' for social coherence in a sustainable society.